Competitor analysis & Strategy planning
While defining our web design strategy, we analyze the competitor data to identify opportunities and threats. Stakeholders sit together to decide on what to do and what not in the UI/UX strategy. We lay out the dots to join.
User persona & empathy mapping
Since every website design is different, we create user personas to define the audience your business targets. This helps in joining the dots to qualitative and quantitative research. This leads us to understand what the user is thinking or feeling.
WordPress Experts
We have IA as our secret weapon to present disasters like costly redesigns! Information Architecture helps in organizing, labeling and structuring content in a way that makes the user complete intended tasks in the website journey.